Hotmart, a global technology company, leader in Creator Economy, launches Hotmart AI, the first free service based on artificial intelligence that helps creating online courses. The speciality of Hotmart AI is the Creator Economy, and its role is to seek and present public, specific and unusual information about the digital products market. Available at hotmart.ai, this is a solution for those who want to launch their own online course, but need help structuring classes and modules.

Hotmart's news follows a trend in the global market, which is expected to invest USD 154 billion in artificial intelligence by the end of 2023, according to the IDC Worldwide Artificial Intelligence Spending Guide survey. “In addition to helping with ideas on the possible structure of the courses, the AI also gives tips about pricing and sales strategy,” says Renato Sacramento, Chief Product Officer (CPO) at Hotmart.

Renato highlights that Hotmart AI will not create the product for the user, but it will provide information that facilitates the decision-making process, so that the user reaches the market faster and in a more optimized way. “It's like a brainstorming session between content creator and artificial intelligence. The result of this session should serve as input for the creation of content in accordance with the authority of the content creator and the expectations of the creator’s audience”, says the executive.

Learn more about Hotmart AI

Hotmart AI is based on ChatGPT technology, but it works with an additional layer of programming, developed by the Hotmart team. Artificial intelligence uses public information to analyze what was sent by the user and deliver the most relevant result in a way that the user is able to understand. 

In this way, the system analyzes the information sent and suggests modules and classes for an online course, in a linear learning process for the final buyer. Based on each specific topic, the platform indicates the best steps for each creator. 

The user must simply type their area of interest, such as Health, Education, Finance or Pets, or what they would like to create such as English or piano lessons, for example.

Hotmart AI is available in Portuguese, Spanish and English. Those interested in using this solution do not need to be logged in to the Hotmart platform.