FIRE FESTIVAL, a reference event for digital marketing, entrepreneurship and innovation in Latin America, is working on its eighth and largest edition, which will take place from August 24 to August 26, at Expominas, in Belo Horizonte.

Carried out by Hotmart, a global technology company, leader in digital business in Creator Economy, the event expects to gather around 8,000 people from 26 countries interested in learning about and delving deeper into current topics regarding the world of content creation and digital business, including entrepreneurship with impact, ways to transform content and influence into business and debates around Artificial Intelligence.

This year’s FIRE FESTIVAL will have 6 simultaneous stages, with a new stage signed by YOUPIX, influence marketing consultancy firm, focusing on influencer marketing, and more than 100 speakers. Some of the most important names and topics for this edition are:

• Iza: A singer, entrepreneur and digital influencer who won the Brazilians’ hearts with her art and talent, she will talk about entrepreneurship with impact. 
• Bianca Andrade: Known as “Boca Rosa”, Bianca is a reference in influencer marketing and is the owner of one of the largest cosmetics brands in Brazil, Boca Rosa Beauty, which had revenues of over BRL 180 million in 2022. At the event, she will address the topic influence as a business. 
• Gary Vaynerchuk: President of VaynerX, CEO of VaynerMedia and VeeFriends, 5x New York Times bestselling author, and creator of The Gary Vee Audio Experience. Gary will give tips about interpersonal skills that help business success.
• Alice Marcone: A screenwriter, actress, singer and songwriter, she will give tips about how to tell stories and create scripts to engage the public.
• Leandro Ladeira: A reference in the digital entrepreneurship market, he is the co-founder of Venda Todo Santo Dia, one of the main platforms for selling digital products. At FIRE, he will talk about marketing without promises.
  

Global reach and regional impact

Since its first edition in 2015, FIRE FESTIVAL has gathered more than 400 speakers and a total audience of 60,000 people. Each year, the event expands its reach, providing a learning, networking and business platform for professionals from Brazil and abroad, mainly from the United States and Colombia.

“Brazil has great professionals in content creation and digital business. We have a lot to contribute to the national and global market, and FIRE has become a reference for exchanging lessons and inspiration. A space for sharing strategies and driving business towards success and co-creations”, highlights Nathália Cavalieri, General Manager at Hotmart.

Additionally, FIRE FESTIVAL plays a significant role in the local economy. With the presence of approximately 3,000 people working for the event, including agencies, assemblers, restaurants and technicians, the festival contributes to the development of Belo Horizonte, transferring funds and generating opportunities for many industries. Hotmart estimates that the economic impact on the region this year will be BRL 50 million. The impact includes investments in production and assembly and brand activation, logistics, sponsorships, value generated from tickets, traveling, accommodation and food for participants and staff during the event.

VIP tickets for FIRE Festival 2023 are already sold out, but BIZ tickets are still available for BRL 1,997.00 through this link.

Service
FIRE FESTIVAL 2023
When: August 24 to August 26, 2023
Where: Expominas, in Belo Horizonte (Av. Amazonas, 6200 - Gameleira)
Tickets: event website